Blog

Market is influenced by many factors, the most important being Brand Perception. We build brands to drive change and change perceptions.
July 2024 | by Dhriti Das
What Does a Branding Company Do?

Establishing a strong and memorable brand is crucial for...

March 2024 | by Nafisa Saiyed
2024 Digital Marketing Trends: Tracking the Evolution

In the dynamic realm of digital marketing, keeping

February 2024 | by Nafisa Saiyed
How Do Brands Influence Consumer Behavior?

Color is more than just a visual phenomenon;

February 2024 | by Nafisa Saiyed
Harnessing the Impact of Storytelling in Marketing

Developing Captivating Narratives for Your Brand

December 2023 | by Nafisa Saiyed
Influencer Marketing 101

Selecting the Appropriate Influencers for Your Brand

September 2023 | by Nafisa Saiyed
Revolutionizing Customer Experience

The Role of Technology in Modern Marketing

July 2023 | by Nafisa Saiyed
Significance of Copywriting for Industrial Brands

If your copy is right, you got it right!

June 2023 | by Gaurang Darji
બિઝનેસની સફળતાનો સાચો સ્ટાર - બ્રેન્ડીંગ

આ પૃથ્વી ઉપર અબજો લોકો વસેલા છે અને દરેકનું કોઈ નામ છે...

September 2022 | by Hiten Shah
Moonlighting - An eclipse or an upgrade?

An exploration of the concept & what could be the way forward...

April 2022 | by Kedar Dharwarkar
Collab is the new 'RAMBAAN'

Why Collab and not collaboration you might ask! Well A) it sounds cool and lot trendy...

March 2022 | by Ritu Chaubey
Catching the Trend Wave Through Moment Marketing!

When I was asked to write this blog, I took almost 4 months to finally...

January 2022 | by Shruti Jha
A Digital Dialogue on Sales and Marketing

People usually get confused between digital marketing and digital sales...

February 2021 | by Divya Chauhan
Capitalize On Experience

For any brand, big or small, what your customers experience with your brand...

October 2020 | by Hiten Shah
SMEs & Branding:
Getting Your Basics Right

While big brands are constantly innovating, new entrants with immense potential are emerging every day! Amidst this crowded marketplace, where each company is trying to seek the...

October 2020 | by Hiten Shah
Time to Turn Wheels of Spending

Discussing need to encourage consumer spending and boost circulation of money within the economic ecosystem...

July 2020 | by Divya Chauhan
Branding during pandemic

COVID-19 outbreak gave some serious jerks to the health of people, economy, and businesses. While all of us are learning the new way of living and interacting, companies are trying to survive the low demand...

July 2020 | by Divya Chauhan
It's time to speak-up, the right way

Each brand has its voice that is reflected through its products, services, aesthetics, interiors, fonts, colors, websites, words, and the emotions all these elements together invoke.

April 2020 | by Kedar Dharwarkar
Show Me ROI!!

For some it is Rate of Interest and for some its Return on Investments. Though both these terminologies have their significance and justification when it comes...

September 2019 | by Nandan Purohit
7 Things That Make a Good Corporate Film

Whether you are publishing content offline or online, a common mistake that almost everyone makes is communicating multiple messages within a single film.

July 2019 | by Priyanshi Shah
The Don'ts of Comma Sutra in Copywriting

Punctuations possess the power to change the meaning of a sentence. Be it blogs, social media updates or even the product descriptions on your website...

May 2019 | by Hiten Shah
NDA v/s Others:
A Marketer's Perspective on the Election Outcome

As election results trickled in from across the country, I couldn't help myself but dive into the marketing and branding side of things. Since we all know the election results...

May 2019 | by Priyanshi Shah
7 Tips to Attract Audience to Your Company Website

We're almost halfway into 2019, and if you still haven't realized the importance of your company website, now is the right time to question your existence...

Apr 2019 | by Omkar Patel
Inspiration is the New Innovation

Events are fast flourishing to be one of the most preferred choices when it comes to marketing activities and brand communications is concerned...

Mar 2019 | by Hiten Shah
Industrial Branding and it's future

However, since world economies are growing leaps and bounds, industrial brands are also increasing day in and day out. Industrial Branding...

July 2013 | by Mandar Rajiv Mehta
Don't Stall on Your Stall

Learn how to get your stall noticed with simple yet creative modifications to your designs...

Dec 2012 | by Aravind Patnaik
IDEATION - It's all in the box!!

To the uninitiated, the concept of 'ideation' revolves around waiting for the right inspiration to strike and create a ripple effect which...

Apr 2012 | by Aravind Patnaik
Idea + Action = Ideation

Does your creative agency employ ideation? How do you come up with ideas that are both genuine...

Jul 2012 | by Hiral Ravatia
8 Essential Formulas for Highly Successful Events

Certain time tested branding formulae are essential in an event manager's arsenal to provide that much needed tactical edge to a brand...

Jul 2012 | by Khushboo Vyas
5 Challenges in Industrial Content Writing

A B2B copywriter's take on the art of industrial content writing which may appear mundane...